No Limit Chronicles

Charting the growth of Master P's label from a passionate side side job into a multi-million dollar enterprise responsible for records by Mystikal, Snoop Dogg, Mr. Serv-On, and more.

In Richmond, Calif., Master P builds No Limit, combining brothers Silkk The Shocker and C-Murder with Mia X, Mr. Serv-On, and Beats By The Pound to land the best deal in music history.

After the deaths of Biggie and Pac, Master P takes over the game, adding Fiend, Mystikal, and Snoop to No Limit's expanding roster, creating an unstoppable hip-hop Motown in the South.

Master P blows up Lil' Romeo and rebrands No Limit in the face of heavy blowback from the criminal trials of C-Murder, Mac, Mystikal, and others.